In the K-pop industry, SM Entertainment, YG Entertainment, and JYP Entertainment are known as the “big 3” companies.
However, despite being known as one of the biggest entertainment companies in all of Korea, JYP Entertainment has been receiving a lot of criticism from netizens online. In a recent post on Pann titled “Honestly, from SM, YG, and JYP,” one netizen pointed out the differences in the three companies, and ultimately concluded that JYP Entertainment has the poorest management out of the three.
Netizens appeared to largely agree with the claim, but also asserted their own opinions about JYP Entertainment and the other two top companies as well.
Below is the full translation of the post:
“Honestly I think JYP has the least marketing capabilities when it comes to their artists. SM needs no explanation on how amazing their marketing strategies are. When EXO came back with EXODUS I was honestly amazed at their MV qualities. YG I thought just had good artists like Big Bang but when I saw YG pushing iKON I was amazed papa YG is doing well. When JYP artists debut they don’t really market them well and their fandoms aren’t even that strong. Even Miss A Suzy does everything and their newly debuted idols aren’t doing that well.”
“This was just a gif I thought was funny ㅋㅋㅋ GOT7 has so much potential I hope they do well.”
Koreaboo has collected reactions from Netizens who commented on the original article from our Korean source. The below comments are the most popular comments at the time of this article being published.
[+ 241, – 15] SM: I brought everything because I didn’t know what you would like. YG: I don’t know what you like so I’m not going to give you anything. JYP: I don’t know what you want so here I am.
[+ 165, – 40] Well..I’m a YG stan but honestly I feel like JYP is the most humane company and the one with the biggest potential. 15&, Day 6, WG, GOT 7, 2PM and 2AM they all have their own color and their music is well liked by everyone. Every one says JYP turns all his artists to match his colors but I can vouch that SM, YG, JYP’s place in the industry might be over turned in 10 years. JYP created WG, 2PM and Rain. Kids these days might not know but 2PM’s popularity was bigger than EXO is right now. I hope JYP doesn’t compromise with the industry and keep doing things is way.
[+ 145, – 11] JYP doesn’t really on marketing as much as other companies but it feels like he wants his artists to grow slowly but surely. He doesn’t care about blowing them up but care that they’re carefully paving their way. Of course this is also why they don’t do as well as other company artists.