Once again, BTS‘s Jungkook has proven that his golden touch is just too powerful for the retail world to handle.
Back in January 2019, Jungkook accidentally caused a major Downy shortage by mentioning the name of his favourite laundry detergent in a fan chat with ARMY. Two months worth of Downy’s supply sold out in a day!
Ever since then, Jungkook has been much more careful about sharing his preferences with ARMY. In his one live broadcast, Jungkook refused to tell fans the name of his cologne. If he tells them, he might not be able to find it for himself!
Jungkook saved his cologne, but he couldn’t save his wine: Merlot March by Umani Ronchi Vigor Sangiovese. Within a day, ARMYs ordered so many bottles that the wine completely sold out in Korea!
Luckily, it’s still available in most other countries… for now. Now the only question is, what will Jungkook sell out next?