When Jerry Greenberg, the former CEO of MJJ Music which served as Michael Jackson’s record label, uploaded a “project teaser” on the YouTube channel for 7SIX9 Entertainment where he is currently the chairman, mentioning BTS having been invited to participate in a Michael Jackson tribute song, ARMYs got quite excited at the what sounds to be an internationally large-scale project.
Big Hit Entertainment confirmed that BTS did indeed receive the invitation.
“BTS received an invitation to take part in Michael Jackson’s tribute song. It has been a great honor to receive such an invitation.”
— Big Hit Entertainment
The agency claimed, due to schedule conflicts, BTS will not be able to take part in the tribute project.
“Unfortunately, BTS has an album releasing soon and also a world tour starting soon. Because of such conflicts in the schedule, it won’t be possible for the group to participate.”
— Big Hit Entertainment
Some ARMYs are rather relieved, however, that BTS won’t be joining the project. Some eagle-eyed fans discovered that 7SIX9 Entertainment is actually a new Korean company, located in Korea, with the intent to take K-Pop global. Hence, ARMYs aren’t convinced that the “Michael Jackson tribute project” is official or legitimate.
Now that I know 769 entertainment is a Korean based company the invite seems fishy now…. seems like an attempt to gain success off a already established company and group….. imma go stream fake love. My head hurts from all this
— Operator 16™ (@operator_16) July 19, 2018
So I found out that 769 Entertainment who invited BTS for Michael Jackson's tribute project is actually a new built korean company so the project is not official! Now I know why BigHit says it's difficult for them to participate! I'm having trust issues here! @BTS_twt
— ☆페이크 러브☆ (@STARLIGHTeffect) July 19, 2018
I was hyped too when i saw the news, but BTS wont be in tribute project for MJ. When you look into it, its a wise decision. The tribute is being done by a new korean company “769 Entertainment” nothing was official and bighit prioritized the comeback & the love yourself tour.
— ινу゛ (@jiminiesheart) July 19, 2018
ARMYs remain supportive of Big Hit Entertainment’s decision and continue to show love for BTS boys who are about to make history again, with the new album and the sold out world tour!
“Please don’t overwork them. I wish the boys the best on their tour!”
“I know for a fact that BTS boys try their best to keep ARMYs happy by packing their schedules. It’s okay the project didn’t work.”
“Wow… look at the scales we’re talking here. They turned down Michael Jackson for a mega-size World Tour. I’m so beyond proud right now. I stan ultra super stars.”
“I love how none of this shook BTS. The boys will go about what they planned to do.”
- “This made me see just how global and influential BTS has become all over the world. Whatever the boys decide, as a fan I will forever support.”