SBS will be starting a new audition program created by JYP Entertainment and P NATION.
According to SBS, “This audition program, created by Park Jin Young and Psy, will air its first episode on June 5”.
LOUD is a project in which JYP Entertainment’s Park Jin Young and P NATION’s Psy meets with the production crew of K-Pop Star to create two new next-generation boy groups to represent each company.
The two producers plan to discover participants with not only talent in singing and dancing but also in lyric writing, producing, musical instruments, composing, art, and dance. If selected as the final debut member, they will debut as a worldwide boy group in the second half of 2021 with the full support of JYP and P NATION.
An SBS official stated, “We have organized the time schedule to partner with SBS’s K-Drama ‘Penthouse’ season 3, which shows just how high the expectations are for this audition program. We will be responsible for the 2021 prime time entertainment content for Saturday nights”.